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Chengdu news Home / News / Chengdu news

Japanese machine tool manufacturers to strengthen sales offensive in China

Datetime: 2014-02-13     View: 1982

Japan's major machine tool manufacturers in China will strengthen the sales offensive. Mori Seiki is planned for this fall and capital, business partners, Germany GildemeisterAG (GILDEMEISTER) integrate sales, Japan Yamazaki Mazak machine will start 24 hours wireless monitoring service. China's machine tools and related products in the market size of the world's largest, is considered more than 2 trillion yen. Japanese machine tool manufacturers want to take advantage of all technical and maintenance aspects of the formation and the main difference on price of Chinese enterprises to ensure competitiveness.


Mori Seiki and Gildemeister established consolidated sales company in China, and in October the integration of sales. Investment ratio aspect, funded 51% of Gildemeister, Mori Seiki invested 49%. Including the production sector, the two companies will configure 1,000 employees in China, and set up 12 sales and service points.


It has invested about 40 billion yen Mori Seiki's Tianjin plant is expected to start in October in order to expand sales of the machine. Mori Seiki plans by 2020 China sales and service positions increased to 20, and increase staff to 1,500 people, Xenia Kazuhiko Mori Seiki president said that "for the combined sales of Mori Seiki and Gildemeister increase from the current 30 billion yen to 50 billion yen. "


On the other hand, Yamazaki Mazak as early as mid-April to start using the mobile communications network to the machine's 24-hour surveillance project "MotherCare" service. Once a machine fails, the fault message is automatically sent to the Mazak maintenance positions. Staff can be networked through network diagnostics, even without service personnel dispatched to the scene but also for maintenance, for more than 40% of customers can be introduced into the service. There are also plans to increase 2 to 3 years after a service base in western China, a candidate for Xi'an and Chengdu The company currently has five locations in Shanghai, Beijing and Chongqing. We will actively promote high-value-added products, to highlight and take advantage of low prices to attract consumers of different Chinese companies.


According to the Japan Machine Tool Manufacturers Association statistics, the Japanese machine tool orders for manufacturers in 2012 amounted to 12,124 billion yen, a 8.6% decrease in 2011. Since the largest market for Chinese economic slowdown led to low demand for the Chinese order intake decreased by 6.8%. However, due to the strength of Japanese companies in terms of precision technology and other leading manufacturers in China, it is not expected to directly compete.



Source: HC Network Machine



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